Cookie Policy
Cookie Policy
Last updated: March 2026This Cookie Policy explains what cookies are, how Highbet uses them on highbet.co.uk, and the choices available to you. It should be read alongside our Privacy Policy, which sets out in more detail how we handle your personal information.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet or phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences and to provide information to website owners.
Cookies can be first-party (set directly by Highbet) or third-party (set by external services we use, such as analytics providers). They can also be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a defined period.
Cookies We Use
We use four categories of cookies. Strictly necessary cookies are always active. You can control the others through our cookie consent banner or your browser settings.
Strictly Necessary
Required for the website to function. Cannot be disabled.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | Highbet | Maintains your login session while you are using the site | Session |
| csrf_token | Highbet | Protects against cross-site request forgery attacks | Session |
| cookie_consent | Highbet | Stores your cookie consent preferences | 12 months |
| geo_redirect | Highbet | Ensures you are directed to the correct regional version of the site | Session |
| currency_pref | Highbet | Remembers your selected currency | 30 days |
| cf_clearance | Cloudflare | Stores proof that a security challenge (bot check) has been passed, allowing continued access to the site | 30 minutes – 24 hours |
| __cf_bm | Cloudflare Bot Management | Distinguishes between humans and automated bots to protect the site from malicious traffic | 30 minutes |
| _cfuvid | Cloudflare | Used for rate-limiting and to identify individual users for abuse prevention | Session |
Performance & Analytics
Help us understand how visitors interact with the site so we can improve it.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Registers a unique ID used to generate statistical data on how you use the site | 2 years |
| _ga_* | Google Analytics 4 | Used by Google Analytics 4 to persist session state | 2 years |
| _gid | Google Analytics 4 | Registers a unique ID used to generate statistical data on how you use the site | 24 hours |
| _gat | Google Analytics 4 | Used to throttle request rate to Google Analytics | 1 minute |
| _clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to the site, on the browser. Ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID | 1 year |
| _clsk | Microsoft Clarity | Connects multiple page views by a user into a single Clarity session recording | 1 day |
| CLID | Microsoft Clarity | Identifies the first time Clarity saw this user on any site using Clarity | 1 year |
Functional
Enable enhanced functionality and personalisation, such as language or display preferences.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| lang_pref | Highbet | Stores your selected language preference | 12 months |
| ui_theme | Highbet | Remembers display preferences such as layout or odds format | 12 months |
| livechat_* | Live Chat Provider | Maintains live chat session state and history for customer support | Session / 6 months |
| contact_form_* | Highbet | Retains form field data temporarily to improve the contact form experience and prevent duplicate submissions | Session |
Marketing & Targeting
Used to deliver relevant advertising and track campaign effectiveness.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Used by Google AdSense to experiment with advertising efficiency across sites using their services | 3 months |
| _gcl_aw | Google Conversion Linker | Set by Google Tag Manager to link ad clicks to conversions; passes click information to conversion tracking pages | 90 days |
| _gcl_dc | Google Conversion Linker | Used by Google Display & Video 360 to link ad clicks with conversion events | 90 days |
| _fbp | Meta Pixel (Facebook) | Used by Meta to deliver targeted advertisements on Facebook and Instagram and track the effectiveness of campaigns | 3 months |
| _fbc | Meta Pixel (Facebook) | Stores the last ad click attribution when a user arrives from a Facebook ad | 3 months |
| MUID | Microsoft Advertising | Used by Microsoft as a unique user ID. Enables tracking of users across Microsoft sites and advertising served by Microsoft | 13 months |
| _uetsid | Microsoft Advertising | Collects data on visitor behaviour from multiple websites, used for statistical analysis and targeted advertising (Microsoft UET tag) | 1 day |
| _uetvid | Microsoft Advertising | Used by Microsoft Advertising as a unique identifier for visitors to enable cross-site ad targeting | 13 months |
| affiliate_ref | Highbet | Records the affiliate source that referred you to the site | 30 days |
Managing Your Cookie Preferences
You have several ways to control which cookies are placed on your device.
Cookie consent banner — When you first visit highbet.co.uk, you will be presented with a cookie banner allowing you to accept all cookies, reject optional cookies, or customise your preferences by category. You can revisit and update these preferences at any time by clicking the "Cookie Settings" link in the footer.
Browser settings — All modern browsers allow you to control cookies through their settings. You can block or delete cookies at any time. Note that disabling strictly necessary cookies will affect how the site functions and may prevent you from logging in or placing bets.
Third-party opt-outs — You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. To opt out of Microsoft Clarity, visit Microsoft Privacy Settings.
Manage cookies in your browser
Third-Party Services & Data Processors
Some cookies and tracking technologies are set by third-party services operating on our site. These third parties have their own privacy policies governing how they use collected data. Highbet has no control over third-party cookies once placed. The following third-party services are active on highbet.co.uk:
Google (Analytics 4, Ads, Tag Manager, Conversion Linker, Cloud, Cloud CDN, Fonts) — Google Tag Manager is used to deploy and manage all tracking tags on the site. Google Cloud and Google Cloud CDN are used for site infrastructure and content delivery. Google Fonts loads typefaces from Google servers, which may result in your IP address being transmitted to Google. — Google Privacy Policy
Meta (Facebook/Instagram Pixel, Ads Conversion Tracking) — Used to measure the effectiveness of advertising campaigns and to serve relevant ads across Meta platforms. — Meta Privacy Policy
Microsoft (Clarity, Advertising) — Microsoft Clarity records anonymised session replays and heatmaps to help us improve the site. Microsoft Advertising (Bing Ads UET) is used for conversion tracking and ad targeting. — Microsoft Privacy Statement
Cloudflare (Security, Bot Management, CDN) — Cloudflare is used to protect the site from malicious traffic, DDoS attacks and bots, and to deliver content faster via its global CDN network. — Cloudflare Privacy Policy
For a comprehensive opt-out from interest-based advertising by multiple providers, you can visit Your Online Choices or the NAI opt-out tool. To opt out of Microsoft personalised advertising, visit Microsoft Ad Settings.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation or our business practices. When we make significant changes, we will notify you via the cookie consent banner on your next visit. The "Last updated" date at the top of this page will always reflect the most recent version.
We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
Questions about cookies?
If you have any questions about this Cookie Policy or how we handle your data, you can contact our Data Protection Officer or our customer support team.