Kieran Cahill
Head of Digital Marketing & UK Country Manager at Highbet
Kieran Cahill is Highbet's Head of Digital Marketing and UK Country Manager, bringing over 20 years of digital marketing experience to one of the UK's most exciting challenger brands in regulated online betting and casino.
With a career built across some of the most competitive corners of the iGaming industry, Kieran has developed a reputation for commercially sharp, data-driven acquisition strategies that deliver measurable results. Before joining Highbet, he spent five years at Bally's Interactive, where he led digital media operations for the Vera&John Online Casino brand — helping scale it into the number one market leader in Japan and growing its monthly digital marketing investment from €40k to over €1.8 million. Prior to that, he honed his skills at Ladbrokes, where he led casino and games acquisition across a full suite of digital channels.
At Highbet, Kieran owns end-to-end UK acquisition strategy across both sportsbook and casino products, operating within a fully regulated UKGC environment. His focus is on building sustainable, performance-led growth — from channel mix and budgeting through to team development and senior stakeholder reporting. Under his leadership, Highbet has delivered continuous new player growth through a platform migration to BetConstruct, launched the Highbet UK app, and activated high-profile brand ambassador partnerships with Shaun Wright-Phillips and David Haye.
Kieran's passion lies in turning complex performance data into clear, actionable insight — and in building the kind of digital acquisition operation that stands up to scrutiny in one of the world's most demanding regulated markets. When it comes to responsible, results-focused growth in UK iGaming, few people know the space better.
Professional expertise
With over 20 years of experience in digital marketing and a career focused specifically on regulated iGaming markets, Kieran is one of the most experienced UK-facing acquisition leaders in the industry. His specialisation covers the full scope of UKGC-compliant growth strategy: performance marketing across PPC, paid social, programmatic and affiliate channels; budget ownership and ROI accountability; and building acquisition frameworks that balance commercial ambition with player protection obligations. He has operated at senior level in both regulated environments (UKGC, MGA) and international markets, giving him a rare breadth of perspective on how compliant, sustainable player acquisition works at scale.
My commitment to players
"Working within UKGC regulations isn't a constraint — it's what makes everything we do at Highbet trustworthy. My job is to make sure that every player who finds us through our marketing arrives at a platform that is transparent, fair, and worth their trust. That's the standard I hold our acquisition activity to, and it's something I take personally."
— Kieran Cahill, Head of Digital Marketing & UK Country Manager