Jose Dubois
Affiliate Manager at Highbet
Jose Dubois is Highbet's Affiliate Manager, responsible for building and growing the network of partners that drives new players to the platform across a rapidly expanding range of markets.
Originally from Venezuela and a Law graduate of the Universidad de los Andes, Jose took a path into iGaming that started on the player-facing side of the business — first in account management and VIP retention at Grasswood Entertainments, where he developed a sharp understanding of what makes players tick, what keeps them loyal, and what high-value relationships actually look like in practice. That grounding in customer behaviour and commercial relationships turned out to be the perfect foundation for a move into affiliate management, where those same instincts apply on a B2B scale.
Since joining Highbet in 2024, Jose has been at the forefront of the brand's affiliate growth strategy, representing Highbet and BetJara on the international stage — most recently at iGB Affiliate in Barcelona — and actively developing new traffic partnerships across emerging markets including Finland, New Zealand, and Chile. Away from the day job, he is also the co-founder of Salsaplaytv, a casino streaming channel that reflects his genuine enthusiasm for the iGaming world beyond the office.
Jose brings energy, commercial instinct, and a well-connected network to Highbet's affiliate programme. If you're looking to partner with a brand that's growing fast and thinking globally, he's the person to talk to.
Professional expertise
With a background that spans VIP account management, player retention, and B2B affiliate marketing across regulated iGaming markets, Jose has a well-rounded understanding of the full player and partner lifecycle. His specialisation is in affiliate relationship management and partner acquisition — identifying the right traffic sources, building sustainable commercial partnerships, and expanding Highbet's reach into new international markets in a compliant, performance-led way. His legal training gives him a precise eye for contract negotiation and regulatory nuance, skills that translate directly into the structured, trustworthy partnerships Highbet builds with its affiliate network.
My commitment to players
"The affiliate partnerships I build are only as good as the experience players have when they arrive at Highbet. That's why I only work with partners who share our values — transparency, fairness, and a genuine commitment to player wellbeing. If a partnership doesn't serve the player, it doesn't serve us."
— Jose Dubois, Affiliate Manager