Gustavo Jimenez
Retention & CRM Manager at Highbet
Gustavo Jiménez Arranz is Highbet's Retention & CRM Manager, the driving force behind the strategies that keep players engaged, coming back, and getting the most out of what the platform has to offer.
Originally from Spain, Gustavo holds a Master's degree in Commercial Management from Universidad Rey Juan Carlos and an MBA in Digital Marketing from Cerem Business School, and has spent the better part of a decade building deep expertise across the iGaming industry. His career spans some of the most competitive regulated markets in the world — from the UKGC and MGA to Germany's GlüStV framework and LATAM — giving him a genuinely cross-market perspective that few in his field can match. Before joining Highbet, he led Sportsbook retention at Multiple Group, where he cut churn by 15% and improved retention rates by 8%, and prior to that spent nearly two years as CRM Manager delivering over 40 automated lifecycle journeys and a 25% improvement in player engagement. His roots in the iGaming industry trace back to Codere, one of the world's leading gaming companies, where he launched more than 60 lifecycle campaigns and sharpened the hands-on execution skills he still brings to every project today.
At Highbet, Gustavo oversees the full retention strategy across both Sportsbook and Casino — managing multi-channel CRM campaigns across email, push, SMS, and onsite communications, and building the performance dashboards that turn player data into clear, actionable decisions. Since joining, he has increased player reactivation by 20% and improved the overall retention rate by 10%, results that reflect both his analytical approach and his ability to personalise the player experience at scale.
For Gustavo, retention isn't about bombarding players with promotions — it's about understanding what each player values and making sure Highbet consistently delivers it.
Professional expertise
With 5+ years of specialised CRM and retention experience across regulated iGaming markets, Gustavo's expertise centres on lifecycle marketing, player reactivation, and honest, transparent reward strategy. He is a specialist in multi-channel CRM execution (email, push, SMS, onsite), automated journey design, and player segmentation — with a consistent focus on making sure bonuses and promotions are clear, fair, and genuinely valuable to players. His cross-market experience across UKGC, MGA, GlüStV, DGOJ, and LATAM jurisdictions means he understands both the commercial and regulatory dimensions of running a retention programme that players can trust. He holds certifications from the iGaming Academy and the GO Academy Gaming Operations Masterclass in CRM for Online Gaming and Betting.
My commitment to players
"Honest rewards are what build real loyalty. My job is to make sure that every promotion we run at Highbet is straightforward — no hidden terms, no small print designed to catch you out. If a bonus sounds good, it should be good. That's the only way retention works long term, and it's the standard I hold every campaign to."
— Gustavo Jiménez Arranz, Retention & CRM Manager