Dejan Iliev
Head of Content & Content Writer at Highbet
Dejan Iliev is Highbet's Head of Content — the voice behind the blog, the reviews, the betting guides, and just about everything you read on the platform. A sports betting and iGaming content specialist based in North Macedonia, Dejan has been with Highbet since the very beginning, building the content operation from the ground up over nearly five years.
His background combines academic grounding with hands-on digital expertise. He holds an MSc in Marketing from European University Skopje, where his thesis focused on marketing management in the hospitality industry, and later completed a full Digital Marketing Academy at Brainster — covering everything from SEO and content writing to copywriting, Google Ads, and social media strategy. That combination of strategic thinking and practical digital skills is what makes his content work: it's written to inform and engage readers, but always with a clear understanding of how it performs.
At Highbet, Dejan covers the full spectrum of iGaming content — from slot reviews and casino guides to sports betting previews, tips, and in-depth analysis. His passion for sports and digital culture runs through everything he writes, giving Highbet's blog a tone that feels knowledgeable without being dry, and enthusiastic without losing credibility. Whether you're a first-time bettor trying to understand the basics or a seasoned player looking for sharp analysis, his content is built to be genuinely useful.
After nearly five years shaping the way Highbet talks to its players, Dejan remains one of the most important voices in the brand — and one of the most prolific writers in UK iGaming content.
Professional expertise
With 5+ years of dedicated iGaming content experience, Dejan specialises in slot game reviews, casino guides, and sports betting analysis for UK and international audiences. Every review he publishes is researched and written entirely by hand — no AI-generated content, ever. RTP figures, volatility ratings, and technical game data are sourced directly from official provider documentation and developer releases, ensuring that every number you read in a Highbet review is accurate and verifiable. His expertise covers mechanics analysis, bonus feature breakdowns, and comparative game assessments across providers including Pragmatic Play, Play'n GO, NetEnt, Yggdrasil, and Relax Gaming — the studios whose games UK players actually play.
My commitment to players
"Every review I write is based on real gameplay and verified data — no AI shortcuts, no copy-paste from press releases. When I give you an RTP figure or tell you a slot is high volatility, that information comes directly from the developer. My job is to give you an honest, accurate picture of every game, so you can make informed decisions before you spin. That's a commitment I take seriously with every single piece I publish."
— Dejan Iliev, Head of Content
Read Dejan's latest reviews
Dejan has published hundreds of game reviews and betting guides on the Highbet blog. Here are some of his most popular: